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How to Create an Integrated Marketing Plan for Your Small Business (Marketing Matters)

How to Create an Integrated Marketing Plan for Your Small Business (Marketing Matters)

Marketing has never been easy, but an integrated marketing plan for your business becomes more difficult almost every day thanks to new websites and technologies being launched so frequently which seem to offer exactly what most businesses are seeking: a steady stream of eager customers.

In this guide, the authors outline the main online and offline marketing strategies being used successfully, with suggestions as to how you can use them as part of your own integrated marketing plan.

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