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Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement

Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement

  • ISBN13: 9780980211832
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Today, more than ever, marketers need a way to increase the return on their marketing investments. Baby boomers continue to be the most powerful, vibrant consumers in the marketplace, despite an increasingly challenging economy. And the Internet provides both the most effective and efficient method to connect with these consumers. Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement provides the actionable framework you need to strategically plan engagin

List Price: $ 28.00

Price: $ 17.73

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