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Diffusion and success factors of mobile marketing [An article from: Electronic Commerce Research and Applications]

Diffusion and success factors of mobile marketing [An article from: Electronic Commerce Research and Applications]

This digital document is a journal article from Electronic Commerce Research and Applications, published by Elsevier in . The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
Mobile marketing offers direct communication with consumers, anytime and anyplace. This paper reviews mobile marketing and then investigates the most successful form of mobile communication, short m

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