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A COMPLETE GUIDE ON NICHE MARKETING

A COMPLETE GUIDE ON NICHE MARKETING

Niche marketing is essentially the act of targeting a very specialized group of
consumers. Look at the topic of weight loss. Weight loss is a market, but it is not a niche market. Within the weight loss market, there are numerous niches. For instance, low carb diets are a niche, as is low calorie dieting, exercise equipment,
and vitamins and supplements. These are niches.

The concept of niche marketing is to market to a tightly focused group of people, as opposed to mass mark

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